Gartner’s Analyst Relations team holds a quarterly conference call for the analyst relations (AR) community. SageCircle occasionally will post about the call, but for this particular call there was so much information that we have a seven-part series to highlight details and provide commentary. See below for links to all seven posts.
In the presentation for the AR call (click here to get a copy of the slides, to be posted by COB 9/21/09), the Gartnerians made a number of very useful suggestions for AR and other vendor staff going to Symposium. Many of the suggestions were the same ones SageCircle have made in the past including during the August 2009 AR Coffee Talk on “Staying Top of Mind for Symposium.” A quick summary of Gartner’s top suggestions with our commentary:
- Understand the realities of analysts’ life at Symposium – Every minute is scheduled and they are worked to exhaustion.
- Implication: Do not try to brief or otherwise give analysts information that you want them to remember because they simply will not remember it
- Best practice: Use Symposium for relationship building and gauging analyst interest in a topic. Then schedule briefings after Symposium on the new information
- Do: Draw relevance to analysts’ (that you are talking to) published research and know what they’re presenting on
- Best practice: Do your homework before heading to Symposium
- Do: Make it a two-way conversation (when talking to analysts at 1-on-1s or side meetings)
- Implication: Monologues where vendors are talking at analysts are a waste of time
- Best practice: Ask questions about their research agenda and what they are hearing from […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.