LinkedIn: Another Area for AR Attention

icon-social-media-blue.jpgPlease don’t shoot the messenger, but it is becoming increasingly clear that LinkedIn might be something some AR teams also have to start monitoring. Why? Industry analysts are using LinkedIn not just as a contact management system, but more and more as a research, community-building, and marketing tool. Examples:

  • Building forums using LinkedIn Groups
  • Gathering structured data using LinkedIn Polls
  • Collecting unstructured opinions using LinkedIn Answers
  • Issuing research project launch announcements using Network Updates
  • Letting reporters know they are available for quotes using Network Updates
  • Requesting information contributions using Network Updates

Logo - LinkedInWe think that this trend is sufficiently important that we have added which relevant LinkedIn Groups analysts moderate or belong to into SageCircle’s Analyst Social Media Traffic Analysis database (which already had URL for LinkedIn profiles). This will make it easier for clients to evaluate whether this is an issue they should be concerned about.

BTW, this service can eliminate the work of establishing whether your top analysts are tweeting, blogging and using LinkedIn for research. Starting at $195, it is a bargain. Click here for more information. Annual Advisory clients can request a traffic analysis at no charge.

The following technique suggestions assume that you have a profile on LinkedIn and know how to use at least its basic features. SageCircle Advisory clients can set up an inquiry to have a short walk-through of LinkedIn if they want to get up-to-speed quickly.

SageCircle Technique:

  • Search LinkedIn for your […]

Cross-link your social media identify by adding your Twitter handle to LinkedIn profile

icon-social-media-blue.jpgIt’s important to raise the visibility of your Twitter handle to increase your followers, which could then give you insights about who you should follow. One of the simplest ways to raise your Twitter visibility is to place links to your handle in your LinkedIn profile. This is rarely done, but quite easy to do. 

SageCircle Technique:

  • On www.LinkedIn.com click on Profile then Edit My Profile then Additional Information to edit your websites
  • Select which of the three website slots to use
  • From the first drop down menu select “Other”
  • In the description box, type in […]