n: the group of individuals at a technology provider whose specific job responsibilities include, at least in part, working with and through industry analysts to shape market perception for generating leads, responding rapidly to mitigate risk, and arming sales to close business. The core AR team may include dedicated AR practitioners or individuals such as PR professionals or product managers who have AR as a part of their charter.
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
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