Tag: extended AR team

Defining “Extended analyst relations (AR) team”

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n:  The group of individuals at a technology provider who do not have AR as part of their job responsibilities, but whose efforts within their proscribed areas of responsibility can be leveraged by the Core AR Team to accomplish AR objectives.  Examples of individuals who may be recruited as members of the Extended AR Team[…]

Defining “Core analyst relations (AR) team”

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n:  the group of individuals at a technology provider whose specific job responsibilities include, at least in part, working with and through industry analysts to shape market perception for generating leads, responding rapidly to mitigate risk, and arming sales to close business. The core AR team may include dedicated AR practitioners or individuals such as[…]