n: The group of individuals at a technology provider who do not have AR as part of their job responsibilities, but whose efforts within their proscribed areas of responsibility can be leveraged by the Core AR Team to accomplish AR objectives. Examples of individuals who may be recruited as members of the Extended AR Team[…]
n: the group of individuals at a technology provider whose specific job responsibilities include, at least in part, working with and through industry analysts to shape market perception for generating leads, responding rapidly to mitigate risk, and arming sales to close business. The core AR team may include dedicated AR practitioners or individuals such as[…]
Analyst relations (AR) teams that are building their AR Strategic & Tactical Plan need to have insights into what critical analysts are planning to publish over the next few months. Knowing what an analyst is going to publish is an important planning trigger that helps AR teams be analyst centric, not company centric.
In other posts (see Responding to Analysts’ Published Comments – Speed is Essential), we have discussed responding to analyst research or rebutting their positions. An unfortunate fact is that once analysts have publicly taken a stand on a subject, getting them to change is much more difficult. On the other hand, if you start working with the analysts early in their research process, before anything has been published, it is much easier to influence the outcome and perhaps eliminate the need to rebut something that already has been printed.
An important tool for knowing what the analysts are working on is the Analyst Editorial Calendar.
An Analyst Editorial Calendar is a listing of anticipated analyst research report publication dates. Because analyst firms typically do not publish formal and complete editorial calendars, comprehensive Analyst Editorial Calendars have to be built by the core AR team. To create an Analyst Editorial Calendar, AR teams attempt to map out all […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.