Repositioning your “dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a plan, AR execution and avoiding mistakes.
Expanding Your Goals – Moving the dot should not be the only goal of every analyst interaction. AR teams and spokespeople should insure that you accomplish your goal of moving the dot while working on other aspects of your analyst relationship such as competitive intelligence gathering, relationship building, training a novice analyst, strategy review, etc. Rarely will a vendor be interested in accomplishing one goal when interacting with the Gartner analyst in charge of a MQ. Some goals specifically concerning the MQ include:
- Moving your dot, either up or to the right or both
- Moving your competitors’ dots either down or to the left or both
- Increasing the distance between you and competitors
- Preventing your competitors from […]
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