Interesting post by IBM’s John Simonds on back channels to analysts
Check out The Back Channel, My Most Important A/R Tool for useful tips on an important subject. One of John’s key points is[…]
Check out The Back Channel, My Most Important A/R Tool for useful tips on an important subject. One of John’s key points is[…]
John is an AR professional running AR for IBM’s Lotus division. The post is well worth reading, click here to visit John’s Delusions of Adequacy blog. Here are a few extracts (with my emphasis in maroon):
2. If you can’t get your message delivered in 15 charts or less, you likely have clarification issues.
5. No chart is golden, (many) could (should) be sacrificed.
8. If the analyst wants to go off the charts, be willing to go as long as you stay on topic.
9. Use A/R to speak to the analyst before the briefing/discussion/meeting/conference to see […]
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In John Simonds on Twitter, blogs, & tags in Analyst Relations Redmonk analyst Michael Coté (Twitter, blog) interviews IBM analyst[…]