Check out The Back Channel, My Most Important A/R Tool for useful tips on an important subject. One of John’s key points is to not abuse the back channel, but to use it judiciously. SageCircleSince 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue. sagecircle.com
John is an AR professional running AR for IBM’s Lotus division. The post is well worth reading, click here to visit John’s Delusions of Adequacy blog. Here are a few extracts (with my emphasis in maroon):
2. If you can’t get your message delivered in 15 charts or less, you likely have clarification issues.
5. No chart is golden, (many) could (should) be sacrificed.
8. If the analyst wants to go off the charts, be willing to go as long as you stay on topic.
9. Use A/R to speak to the analyst before the briefing/discussion/meeting/conference to see […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
In John Simonds on Twitter, blogs, & tags in Analyst Relations Redmonk analyst Michael Coté (Twitter, blog) interviews IBM analyst relations manager John Simonds (Twitter, blog) on how John uses social media for his AR work. Interesting and well worth watching. Tip: If the video stops/starts and is jerky, hit the pause button. It will[…]