We have published an extended and updated edition of our 2017 SageNote of the same name. The original note addressed a question that AR teams were already encountering eight years ago: what should you do when Gartner publishes a Magic Quadrant for your market but does not issue a companion Critical Capabilities report? The question[…]
Last night I attended the Marketing SIG monthly meeting of the SDForum (an association for tech startups) because Dana Marks of Weber Shandwick and analyst Rob Enderle were talking about “Analyst Relations — It’s All About Influence.” It was a pretty interesting meeting. Rob was very candid and had a lot of funny stories about dealing with vendors that illustrated important issues. The most salient point for me was that even in the 21st Century the IT industry analysts are still a mystery to a broad swath of the tech vendor community, especially startups. The questions that were asked by the attendees were to the point and reflected real concerns. Here are some examples:
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Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.