SageNote SN0160 is now available for download Spotlight’s acquisition of Captivate Collective, announced on February 17, 2026, marks the first strategic add-on investment by the leading dedicated AR consultancy in its 14-year history. The target was not another analyst relations boutique. It was a Canadian customer marketing and advocacy firm. That choice tells you everything[…]
We have published an extended and updated edition of our 2017 SageNote of the same name. The original note addressed a question that AR teams were already encountering eight years ago: what should you do when Gartner publishes a Magic Quadrant for your market but does not issue a companion Critical Capabilities report? The question[…]
The analyst relations industry stands at an inflection point. Futurum Group’s Signal methodology represents the first significant disruption to traditional evaluation frameworks since Gartner introduced the Magic Quadrant decades ago. For AR professionals, this shift demands immediate strategic recalibration. The Core Disruption Signal operates on fundamentally different principles from established methodologies. Where traditional firms like[…]
The SageNote Forward-Looking Analysis (FLA) Report examines the divergent financial results of Gartner and Forrester, two leading IT research and advisory firms, and their implications for vendor analyst relations (AR) teams and the tech industry.
Our April SageTalk features Stephen Loudermilk who will explore the essential customer testimonials and references with industry analyst firms and consultants necessary for every AR professional. By helping industry analysts partner with key client references, companies can increase their market share by enhancing their overall messaging and strategic corporate direction as well as internal and[…]
Join us for our second Sage Intelligence Briefing of 2021 featuring SageCircle Senior Advisor, Efrem Mallach, and CEO Sarah Shamouelian. Win-loss analysis is featured in every marketing textbook and explores reviewing a sales campaign, after a prospect has made a choice, to see what can be adapted to help with future campaigns. Every marketing consultancy[…]
Our April SageTalk features Stephen Loudermilk who will explore the essential customer testimonials and references with industry analyst firms and consultants necessary for every AR professional. By helping industry analysts partner with key client references, companies can increase their market share by enhancing their overall messaging and strategic corporate direction as well as internal and[…]
Sarah Shamouelian is joined by AR veterans Chris Germann and Duncan Chapple from the Analyst Observatory to discuss the release of the latest findings of the bi-annual Analyst Attitude Survey. Join us to find out how your company performed against your biggest competitors in these top-level findings. The panel will also be examining what this[…]