Tip o’ hat to Forrester analyst and prolific blogger Jeremiah Owyang for the tip about The Newbie’s Guide to Twitter. Of course, he tweeted it and because I follow him I saw it. If you have not checked into microblogging yet, playing with Twitter is not a bad idea. I’m starting to use it as a research[…]
On Monday the 31st, Zack Urlocker a blogger/columnist for InfoWorld had a nicely provocative headline Other Underreported Stories: Analyst Integrity? Of course, the rumors – urban legends – about pay-for-position or pay-to-play have been around forever. In general, these rumors are just that. The easiest way to dismiss them? Common sense. […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
How often have you been part of this vignette? The scene: PR manager strolls into the AR manager’s cubicle.
PR manager: “Howdy. Can you get me an analyst quote on this topic for my press release? Oh, and an analyst that can act as a press reference would be great as well.”
AR manager: “Sure, shouldn’t be a problem. When do you need it by?” […]
Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
Often startups with interesting new technologies feel like there are no IT analysts that want to cover them. For example, they are usually excluded from signature deliverables like Forrester Waves and Gartner Magic Quadrants since they often don’t fit neatly into an existing market. Rather than give up, startups should consider targeting Gartner’s annual “Cool[…]
Often startups with interesting new technologies feel like there are no IT analysts that want to cover them. For example, they are usually excluded from signature deliverables like Forrester Waves and Gartner Magic Quadrants since they often don’t fit neatly into an existing market. Rather than give up, startups should consider targeting Gartner’s annual “Cool Vendors” research note series.
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Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.