Research consumers need account maintenance, part two
Last week (see Part One) we spoke of how getting the maximum value from an automobile required a certain amount of ongoing maintenance and how analyst firm contracts were no different. We suggested that research consumers create a multi-point checkup and review status with the firm’s Account Executive (AE) on a regular basis. Each client should have a specific checklist that matches their goals and objectives, but there are some common themes that apply to any purchaser of analyst research.
Some checklist items
First you should consider housekeeping items that pertain to the everyday working of the contract. Are there problems with […]
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Speakers:
Something that came up yesterday at the 
I recently saw this question on Twitter. It was from an AR practitioner, but it also applies to research consumers as well. Several studies* of IT manager clients surfaced that “objectivity” or some variation is an important consideration for buying analyst services. But is this a reasonable expectation for the research consumers? The answer is a qualified “yes” and there are ways for analyst clients to ensure that objectivity is as high as possible.While it is our opinion that analysts do not pull their punches because vendors are clients (see 
The communications and IT analyst industry has four basic ways (i.e., written, inquiries, speeches and consulting days) that analysts deliver research and recommendations to their clients. Not all firms use every method listed below and with social media there are new methods being developed that will someday be widely available (e.g., think about a virtual world inquiry where the client’s and analyst’s avatars meet and use a whiteboard).
