Category: 4. Align – AR adaptation

Alignment is the adaptation and control stage of the IDEAL model. It supports the adaptation of communication to meet the changing information needs of analysts, in particular by selecting use cases and language that are most engaging.

Jeremiah Owyang interviews SageCircle’s Carter Lusher

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Forrester analyst and Web Strategy blogger extraordinaire Jeremiah Owyang interviewed your humble correspondent at Buck’s of Woodside on the topic of the industry analysts and social media. Here is the video, but you should also visit the post for the commentary and comments.

 Video: Why Social Media scares the Analyst Industry (3 min with Carter Lusher)

Jeremiah is one of the few major firm analysts that cover social media that actually walks the walk by being […]

AR teams should ask their analysts about their uses of social media

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icon-social-media-blue.jpgIn Why social media scares the analyst firms and vendor AR teams, we pointed out that social media was here to stay and that analysts and AR can’t hope for it fade away as a fad. In fact, AR teams that have yet to start experimenting with social media (e.g., blogs, social networks, microblogging, et cetera) might be surprised to find that some of their analysts are much more into these forms of communications than expected.

 For example, I launched my company AR blog and promoted the blog heavily to the analysts. What was interesting was the feedback I was getting from older, long-time analysts that found the blog useful. So my assumption that only younger, junior analysts would read it went out the window.

SageCircle Technique:  My suggestion to AR teams is that you […]

Newbie’s Guide to Twitter

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Tip o’ hat to Forrester analyst and prolific blogger Jeremiah Owyang for the tip about The Newbie’s Guide to Twitter. Of course, he tweeted it and because I follow him I saw it.   If you have not checked into microblogging yet, playing with Twitter is not a bad idea.  I’m starting to use it as a research[…]

Why social media scares the analyst firms and vendor AR teams

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icon-social-media-blue.jpgIsn’t it ironic that the CIT (communications and IT) analyst firms and the vendor AR teams are often lagging adopters of new technology and techniques when it comes to doing their jobs? Social media, aka Web 2.0, like blogs, social networks, microblogging and the like offer great opportunities for the CIT analyst firms and the AR teams to be more effective and efficient. However, moving to incorporate social media also introduces significant risks for both groups. Putting their heads in the sand and hoping that social media will go away is not

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Do you know of a headhunter specialized in recruiting AR? [AR practitioner question]

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I just got pinged by a VP of Corporate Communications asking if I knew of any recruiters that specialize in the analyst relations field. Frankly, all the headhunters I have chatted with were their clients regular recruiters and were only doing the AR search as a favor. If you know of a firm that has[…]

How is corporate AR different from product-centric AR? [AR Practitioner Question]

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question-mark-graphic.jpgLast week I had lunch with an AR manager at a software company where we had an interesting chat about “corporate” AR. She had always been focused on product-centric outreach and wanted to know what constitutes good corporate AR. That is a great question because most AR teams are focused on products for a good reason, but that means that corporate issues frequently do not get the attention they deserve. This is especially true for larger companies with a diverse portfolio of products and services since the analysts will often not see the forest for the trees.

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Interesting mix of analyst videos on YouTube

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While browsing around YouTube this afternoon, I came across an interesting mix of analyst videos. Everything from firm level experiment like the Forrester Research channel (left) and the IDC eXchange channel to one-off videos by many other firms and individuals. I thought that Redmonk had a regular show on YouTube, but I did not find[…]

Gartner’s Cool Vendor annual research note set [Startup Saturday]

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Often startups with interesting new technologies feel like there are no IT analysts that want to cover them. For example, they are usually excluded from signature deliverables like Forrester Waves and Gartner Magic Quadrants since they often don’t fit neatly into an existing market. Rather than give up, startups should consider targeting Gartner’s annual “Cool[…]