Category: 1. Identify – AR research

Identify is the research stage of the IDEAL process model. It’s the stage where we situate the different analyst firms in our market, understand what our goals are, make an inventory of our past interactions with analysts and prioritize the analysts.

The AI Revolution in Analyst Relations: What Futurum Signal Means for Your Strategy

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The analyst relations industry stands at an inflection point. Futurum Group’s Signal methodology represents the first significant disruption to traditional evaluation frameworks since Gartner introduced the Magic Quadrant decades ago. For AR professionals, this shift demands immediate strategic recalibration. The Core Disruption Signal operates on fundamentally different principles from established methodologies. Where traditional firms like[…]

Analyst Relations Bite-size Training Part 1: Knowing Research Agendas Helps to Plan Interactions and Relationships with Analysts | SageVideo

SageTalk: How attitudes towards key vendors have changed over time, as measured by the Analyst Attitude Survey

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Sarah Shamouelian is joined by AR veterans Chris Germann and Duncan Chapple from the Analyst Observatory to discuss the release of the latest findings of the bi-annual Analyst Attitude Survey. Join us to find out how your company performed against your biggest competitors in these top-level findings. The panel will also be examining what this[…]

Analyst Relations Bite-size Training Part 1: Knowing Research Agendas Helps to Plan Interactions and Relationships with Analysts | SageVideo

SageTalk: The Results of the Analyst Value Survey

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Our February SageTalk features the Co-Director of the Analyst Observatory, Duncan Chapple. Duncan will be exploring the results of the Analyst Value Survey, providing insights into how users of analyst research value different analyst firms. Analysts have a wide range of services and a substantial impact on companies, so the AVS plays a unique role[…]

Analyst Relations Bite-size Training Part 1: Knowing Research Agendas Helps to Plan Interactions and Relationships with Analysts | SageVideo

An Introduction to the Analyst Attitude Survey & The Analyst Attitude Awards | Sage Intelligence Briefing | SageVideo

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SageCircle Data Analyst Ian Scott introduces the Analyst Attitude Survey and reveals the results of the 2020 edition. https://sagecircle.com/wp-content/uploads/2021/05/1-An_Introduction_to_the_Analyst_Attitude_Survey_The_Analyst_Attitude_Awards.mp4 Next Analysts On Analyst Relations Watch Here SageCircle Data Analyst Ian Scott introduces the Analyst Attitude Survey and reveals the results of the 2020 edition. SageCircleSince 2000, SageCircle has helped analyst relations teams to focus on[…]

Analyst Relations Bite-size Training Part 1: Knowing Research Agendas Helps to Plan Interactions and Relationships with Analysts | SageVideo

Analyst Relations Bitesize Training | SageVideo

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(Formally Fujitsu) Short training videos touching on a number of impactful AR elements (Fujitsu series) Our video training series provide short and sweet resources touching on a variety of topics to help transform your team’s performance. These are only visible to SageCircle members and must not be shared externally. To find out more about our[…]

Time Is Of The Essence, Don’t Waste It On Worthless Firms

Time Is Of The Essence, Don’t Waste It On Worthless Firms

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By: Sven Litke Time is limited, so why waste it? Instead, make sure you’re spending it on the things that really matter to you and your organization. AR managers often struggle to identify which influencers to focus on, but giving the simple answer of “Ask your customers” often leaves them baffled. Once upon a time,[…]

Using a 360° AR Program To Stay Relevant To Technology Buyers

Using a 360° AR Program To Stay Relevant To Technology Buyers

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By: Ian Scott As transformation specialists, it seemed only fitting to use the 2021 Analyst Value Survey results to highlight some opportunities we’ve noticed in the field. One major takeaway we found was that analysts’ value (according to analyst users who participated in the survey) had increased almost 10% in a single year. This increase[…]