Leverage is the reinforcement stage of the IDEAL model. At the end of each analyst relations program period, we should have an inventory of insights and silver bullets for our stakeholders, organizational learning to refine the next cycle of analyst relationship management, and a plan of action to reinforce the value created by the analysts for our firm.
SageNote SN0160 is now available for download Spotlight’s acquisition of Captivate Collective, announced on February 17, 2026, marks the first strategic add-on investment by the leading dedicated AR consultancy in its 14-year history. The target was not another analyst relations boutique. It was a Canadian customer marketing and advocacy firm. That choice tells you everything[…]
Join us for our second Sage Intelligence Briefing of 2021 featuring SageCircle Senior Advisor, Efrem Mallach, and CEO Sarah Shamouelian. Win-loss analysis is featured in every marketing textbook and explores reviewing a sales campaign, after a prospect has made a choice, to see what can be adapted to help with future campaigns. Every marketing consultancy[…]
Our March SageTalk features Chris Germann, Global Head of AR & Influencer Marketing for Spryker Systems. Chris will be exploring the use of AR to supplement an overall influencer marketing program to discuss how AR fits into a much broader vision of marketing to influencers with the goal of driving revenue. AR is more than[…]
Join us for our first Sage Intelligence Briefing of 2021 featuring SageCircle CEO Sarah Shamouelian and Qualitative Research Advisor, Robin Schaffer. Robin will be exploring the capturing and operationalizing of the golden nuggets of analyst insight. This is the hardest part of AR, but potentially delivers the most value. While exploring the potential challenges capturing[…]
Co-Director of the Analyst Observatory, Duncan Chapple, explains the importance of understanding of open dialogue with analysts and the likelihood that their opinions may change. https://sagecircle.com/wp-content/uploads/2021/05/23-Expecting-analysts-to-agree.mp4 Next Have a Real Conversation That You’ll Enjoy Watch Here SageCircleSince 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages[…]
By: Robin Schaffer While it may be true that analysts and vendors have a complicated relationship, they do share a joint stakeholder: technology buyers. These buyers expect unbiased information to aid their decisions, so analysts cannot take sides here. Yet despite this conflicting relationship, the analysts and vendors can’t survive without the other. They are[…]
By: Robin Schaffer Understanding the influencer landscape is crucial for analyst relations professionals. Without an understanding of the AR landscape, it is impossible to know what type of connection you need to have with specific AR personnel. Getting to know the landscape, and the people in it, will enable you to get the best value[…]
By: Sarah Shamouelian Chris Germann, one of the original SageCircle founders, now works in enterprise influencer marketing. That doesn’t mean that he helps social media accounts purchase likes and followers just to get some lucrative sponsorship deals. In fact, it’s much closer to AR than you’d think. But what exactly is influencer marketing? As Chris[…]