Influencer-Marketing-Is-Not-What-You-Might-Think

Influencer Marketing Is Not What You Might Think

By: Sarah Shamouelian Chris Germann, one of the original SageCircle founders, now works in enterprise influencer marketing. That doesn’t mean that he helps social media accounts purchase likes and followers just to get some lucrative sponsorship deals. In fact, it’s much closer to AR than you’d think. But what exactly is influencer marketing? As Chris[…]

Seeing Analysts As High-Value Influencers Was A New Norm In 2020

Analyst Value Increases By 10% Despite Global Challenges

By: Ian Scott Following the release of the Analyst Value Survey, the Analyst Observatory (the team behind the project) has been crunching the numbers from the 2020 edition. This one-of-a-kind survey is the only annual survey of analyst users, looking at both premium and unpaid use. It is uniquely suited to evaluate the true demand[…]

Why Relationships With Analysts Are Important

Why Relationships With Analysts Are Important

By: Robin Schaffer As an analyst relations professional, it’s crucial to understand analysts in various ways. Handling analysts well and creating good, lasting relationships with them can enhance business value, manage first-class executions, secure needed investments, maximize analyst influence, and attain the internal recognition of business contributions. On the flip side, not having a good[…]

Four Steps to Getting Value from Insights

Four Steps to Getting Value from Insights

By: Robin Schaffer There are four streamlined steps teams can take to get the maximum value out of analyst insights. These can be implemented in any company of any size, so long as the players have the right attitude and are motivated to work with AR in order to succeed. Step one is to recognize[…]

Overcoming Resistance to Change in a Sales Team

Overcoming Resistance to Change in a Sales Team

By Sarah Shamouelian After transitioning from a sales background to the AR side of things, I’ve found myself well positioned to offer some insights on bettering the sales/AR relationship. This relationship is universally in need of improvement, and often starts with evaluating how resistant a sales team is to change. Change is generally regarded as[…]

Analyst Value For Money By Region

Analyst Value For Money By Region

By Ian Scott Now in its 20th year, the Analyst Value Survey (AVS) run by the Analyst Observatory is the only survey asking industry professionals about analysts and advisory consultants. While we waited for the closure of this year’s survey, we decided to review the most recent results to see if there were any significant[…]

AR Bootcamp For Startups: Two Experts Weigh In

By Sarah Shamouelian Startups are often at the cutting edge of their industry in terms of innovation and new technologies. However, these fresh new companies aren’t usually very well versed in the nuances, value, and social norms of AR. Robin Schaffer, SageCircle’s Qualitative Research Advisor and author of Analysts on Analyst Relations: The SageCircle Guide,[…]

Analysts on Analyst Relations: A SageCircle Guide Robin Schaffer

Analysts on Analyst Relations: The SageCircle Guide

By: Robin Schaffer With the relaunch of SageCircle, I thought it only fitting to tie in the publication of a new book aimed to help AR professionals to understand the world of transformative analyst relations. This SageCircle Guide provides readers with an opportunity to explore AR from the perspective of an analyst, rather than the[…]